Digital accessibility not only makes your site more inclusive but can also significantly improve your SEO (Search Engine Optimization).
Here are some ways digital accessibility can benefit your site's SEO:
- Better User Experience: Accessible sites provide easier and more intuitive navigation, which can reduce bounce rates and increase dwell time, factors that positively influence SEO rankings.
- Alt Text for Images: Adding alternative text (alt text) to images helps search engines understand the visual content of your site, improving indexing and relevance in searches.
- Header Structure: Proper use of headers (H1, H2, H3) makes content easier to navigate for both users and search engines, improving hierarchy and content clarity.
- Transcripts and Captions: Providing transcripts for audio content and captions for videos not only makes the content more accessible but also adds additional text that can be indexed by search engines.
- Descriptive URLs: Friendly and descriptive URLs improve accessibility and provide important clues to search engines about the page's content.
- Responsive Design: Accessible sites often follow responsive design practices, which are favored by search engines, improving rankings on mobile devices.
By implementing digital accessibility practices, you not only meet a crucial need for inclusion but also enhance your site's visibility and performance in search engines.