---
title: What is Google Tag Manager?
description: Google Tag Manager simplifies tracking tag management, allowing changes without altering the site's source code.
---
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# What is Google Tag Manager?
## Google Tag Manager is a tool that simplifies the management of tracking tags on a website.
It allows you to add, edit, and remove tags without needing to alter the site's source code. This makes it easier to track and analyze user behavior, as well as improve efficiency in implementing tracking codes and other integrations, such as the Perto Plugin.
- [Introduction](https://conhecimento.pertodigital.com.br/en/central/introduction?hsLang=en#main-content)
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